IC Core ehf a brand new company ambitious, ready to develop and become recognizable, that is why we constantly participate in various exhibitions. In 2017 we took part at one of the biggest exhibition Sial. It is Asia’s largest and the 3rd biggest food innovation exhibition in the world. Exhibition took place at Shanghai, China From 17th to 19th May in Shanghai New International Expo Centre.
At this exhibition was presented 21 categories of diverse food inspirations & products, over 3,400 exhibitors and 110,000 professionals from all over the world. SIAL China sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry, in particular in the meat, dairy and beverage sectors. Within this exhibition was held a various events, one of the event is “Sial Innovation” in which we took part. The aim of this event is to: discover the most innovative food products provided by SIAL CHINA exhibitors and analyze consumer trends and new products in the Asian agri-food market. Our Product “Frispers” and “Vikingur” were selected by independent jury, expert in food innovation. The same event we took part in 2016 at Sial Middle East and won a “Bronze Award” for innovative product Cod Floss “Vikingur” – food additive.